Review William Hill Bonus:

William Hill Bonus

Bet £10 get £30 in Free Bets

Register and deposit £10 within 30 days of registering at min odds of 1.5 to qualify for the promotion. £30 worth of free bets will be credited upon bet settlement. New UK customers over 18 only. Full T&Cs apply.

🎃 Welcome bonus quick facts

Bonus type: Bet Get

Minimum odds: 1.5 (good)

Welcome bonus markets: All sportsbook

Welcome bonus unique feature: No minimum odds requirements on the free bets

Top 3 Existing customer offers: Free or 4, Scratch of the Day and Bet Boosts

William Hill Pros and Cons

What I like about William Hill:

  • 💯 All new and existing customer promotions are great value
  • 💯 Extremely comprehensive and smart sportsbook
  • 💯 Brilliant customer service

What William Hill could improve:

  • ❎ Range of payment methods for UK customers
  • ❎ Not all promotions are available until you sign up

William Hill's best feature:

  • 🎁 Always great odds!

William Hill Bonus score

Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
William Hill Bonus quick facts
Game TypesSports betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo, Poker, Macau
Deposit methodsVisa, MasterCard, Paysafecard, Bank Transfer, Apple Pay, PayPal
Withdrawal methodsVisa, MasterCard, Bank Transfer, PayPal
Odds providerWilliam Hill
Betting functionsLive betting, live streaming, cash out, bet builder
Casino game typesSlots, table games, video poker
Casino providerPlaytech
OwnerWilliam Hill Plc
Founded Year1934
Bonus CodeR30

William Hill Welcome Bonus

📣 If you want 3 x £10 free bets with no minimum odds or wagering requirements, you have come to the right place. Available to use across the whole William Hill sportsbook as well as on virtual sports, this free bet sign-up offer is about as generous as it gets.

Your initial bet cannot be on virtual sports, but you are able to use your subsequent free bet tokens on virtual sports if you wish!

Why the William Hill welcome bonus is good

  • You receive 3 x £10 bets to use across all sports AND virtual sports, so you can bet on multiple fixtures and markets
  • You have 30 days in which to use the free bets
  • Both single and multiples are valid forms of qualifying bet, as long as the minimum combined odds of 1.5

Who the welcome bonus is good for

The welcome bonus is brilliant for anyone, really. William Hill have an amazing football and horse racing offering, so mega fans of these sports can benefit hugely from this offer. If you are a fan of niche or virtual sports, you are able to use this welcome bonus towards all markets for these as well.

This welcome bonus is especially good for in play betting, as there is a brilliant of in-play markets for all sports to choose from. Love it!

Who the welcome bonus is not suitable for

If you want to break your 3 x £10 Free Bets down into smaller bets, then you cannot do this as each £10 must be used in its entirety.

Customers who deposit with an eWallet (Skrill/Boku/Neteller/PayPal) do not qualify for this welcome offer. You must deposit with a debit card to qualify!

Bet £10 get £30 in Free Bets

Register and deposit £10 within 30 days of registering at min odds of 1.5 to qualify for the promotion. £30 worth of free bets will be credited upon bet settlement. New UK customers over 18 only. Full T&Cs apply.

How to claim the Welcome offer

Click ‘Claim’ and register with William Hill
Place a £10 bet (min odds 1.5) on their mobile site or app - this promo is not valid for in shop betting!
Wait for your bet to settle
3 x £10 Free Bets shall be yours when your qualifying bet has been settled
🔥 William Hill SignUp offer T&Cs
  • Must place your qualifying bet in the first 30 days after you register for an account with William Hill

  • The minimum stake is £10, but there is no maximum stake

  • Your qualifying bet must be placed on the sportsbook only (exl. virtual sports)

  • This promotion cannot be used in conjunction with any other William Hill new customer offer for sports

*for full and general T&Cs, visit

Author's opinion: Yay or Nay?
Poppy Taylor

Poppy Taylor

Yay: Seriously good value and a wonderful sportsbook, I am 100% taking this welcome bonus

Nay: If you want to sign up using another offer they have, then you will have to sacrifice taking this one. Which I do not recommend doing.

Existing customer promotions

1) William Hill Free or 4

In my opinion, this is one of the most fun free-to-play games on the market. All you need to do is pick 6 games that you think will have either 3 or 4 total goals scored in them from a selection of Leagues. If you get all 6 correct you win £200, 5 correct can earn you a £5 free bet and 4 out of 6 a £1 free bet.

The eligible games are marked with Free or 4 so it is easy to see which matches you can select and submit.
Free or 4 william hill

2) William Hill Scratch of the Day

Absolutely wicked name for a promotion, William Hill's Scratch of the Day offers daily prizes for all players, ranging from free bets to bet boosts to sport-specific price boost offers. You get a new scratch in your William Hill account every day as well as exclusive boosted odds just for taking part. An example of the prizes you can win include:

  • Bet & Get – e.g. bet £5 on a #YourOdds and get a £2 free bet on any sport.
  • Price Boosts – e.g. get 5/1 instead of 3/1 for Arsenal, Chelsea and Liverpool to win their matches today.
  • Free Bet – e.g. if Manchester City beat Manchester United in this Sunday’s match, you win a free £2 bet.

Best part? It is free to play and runs all the time. A seriously good reason to claim the sign up offer and become as big of a William Hill fan as I am.

Example bet for Scratch of the Day on William Hill

3) William Hill Bet Boosts

There is a shit ton/shed load of bet boosts available on William Hill across a range of sports, two of which I will briefly explain.

Daily Bet Boosts

Available... daily, three times every day in fact, all existing William Hill customers have the chance to boost their odds on 3 select bets. Currently available across Horse racing and Greyhound singles, tap 'Boost' on you bet you wish to boost (up to a £20 stake for a boosted bet, I do need to add).

Bet Boost Accas

Available on football and horseracing accumulators, if you make an acca selection with 3 legs or more you can also boost it and do so up to 3 times per day. You will get the bet refreshed at bigger odds, then you can place your bet at the new boosted price.

More promotions

There are many more great promotions available on William Hill such as the Acca club (£5 free back if you stake £20+ on accas each week) as well as Acca Freedom (acca insurance) and In-Play % where you get 10% of in-play tennis or cricket losses back as free bets. They really ham up those existing customer promotions, and you better be there for it.

William Hill Sportsbook

The sportsbook on William Hill is like an Edvard Munch; dark, compelling and a trailblazer for its time.

There is a brilliant range of in play markets available for both regular, cash out and odds boosted betting, as well as great live streaming options and lots of niche markets available across all sports.

The William Hill sportsbook is super easy to use and you can easily change the odds formats, ask for help and see all the promotions available.

William Hill also have a 'Top Bets' section, which gives you the top bets at the best odds.

William Hill top bets of the day

Example of some Top Bets

William Hill Sportsbook Features


Markets: over 600 for World Cup matches

Bet builder markets: 1st/2nd half and 90 mins markets for: Total goals, BTTS, player to score, result, double chance, correct score, winning margin as well as Double Result, First team to score and Highest scoring half.

Pre-built bets: Yes

Asian handicap: Yes

Odds boosts: YES - LOADS

Player specials: Yes

Horse racing:

BOG: Yes

Extra Places: Yes, from 9am on race day

Rider and Horse Info: Detailed and so useful!

Live streaming: Yes, plenty

Sign up to William Hill

Register and deposit £10 within 30 days of registering at min odds of 1.5 to qualify for the promotion. £30 worth of free bets will be credited upon bet settlement. New UK customers over 18 only. Full T&Cs apply.

Casino on William Hill

William Hill is a sportsbook first bookmaker, but their casino is still a fully-fledged product with a great range of slots, jackpots, slingos and Megaways. They of course have a range of existing customer casino promotions, and emphasise these but not in a tacky way. I feel very safe gambling on the William Hill casino, as there is a clean design that makes it a very manageable betting experience.

William Hill's live casino is also very friendly to punters, with sport-themed games such as Football roulette.

William Hill FAQs

Who is eligible for the William Hill welcome bonus?

All citizens over the age of 18 and who live in UK/IRL.

How can I claim the William Hill welcome bonus?
  1. Click the 'Claim' button on this page
  2. Register for an account with William Hill
  3. Place a £10 bet (min odds 1.5) on their sportsbook (excluding virtual sports)
  4. 3 x £10 Free Bets shall be yours when your qualifying bet has been settled
Are there any wagering requirements for the William Hill sign up bonus?

For your initial bet to qualify, you must bet at minimum odds 1.5.

How long do I have to use the William Hill bonus after I have signed up?

30 Days which is much better than the standard 7!

Are there promotions for existing customers on William Hill?

Yes, such as Free or 4, Scratch of the Day and Bet Boosts, as well as Acca schemes and insurance.

⭐ Bonus Summary ⭐
Poppy Taylor

Poppy Taylor

Free bet amount: £30

Min odds: 1.5

Expiry time: 30 days to claim and use

Available markets: All sportsbook

Would I sign up to William Hill?: YES


  • Large free sportsbook bet from the welcome bonus
  • Amazing Bet Boosts after you have signed up
  • Great odds for all sports, all of the time

Welcome bonus verdict

Overall: 8/10

The generous 3 x £10 free bets on the sportsbook as well as low minimum odds make this a great welcome bonus. William Hill lose out for the lack of payment methods, but everything else is really great. To paraphrase Kate Bush, I'll be running up this hill...

William Hill additional info

Deposit methods for the welcome bonus:

- Visa/Mastercard Debit

Other available deposit methods:

- Paypal

- Bank Transfer

REMEMBER: you cannot access the welcome bonus if you make your qualifying deposit with an e-wallet (Skrill, Neteller, PayPal, Boku).

William Hill App

Another stellar product from William Hill, their app is slick and full of all the great promotions you get on their regular website. The reviews are also really good on both the App and Play store, with helpful suggestions from people rather than takedown and faults with the product. Developers from William Hill reply to them too, which I think is great as it shows that they care about their customers' opinions. I would even say the Odds Boosts look better on the app than desktop, and functionality wise you cannot fault it.

William Hill Customer Service

William Hill's customer service matches their reputation. The agents I have chatted to have been quick to respond and knowledgeable off the bat, and they have always answered my questions in more than enough detail.

William Hill Bonus codes

The current bonus code is R30 (maybe standing for Really good value and sportsbook 30?) and you need it to access the sports welcome bonus. William Hill also have casino and poker welcome bonuses, and neither of these need a code right now.

William Hill Bonus review

William Hill Bonus casinobonus

Bet £10 get £30 in Free Bets

Register and deposit £10 within 30 days of registering at min odds of 1.5 to qualify for the promotion. £30 worth of free bets will be credited upon bet settlement. New UK customers over 18 only. Full T&Cs apply.